The term 'Recessionista'.
In fact I just hate the word 'recession'. I'm not a big fan of 'fashionista' either, so put the two together... a good word it does not make.
A slightly interesting article about what sells during a recession.
Hmm... Well I've bought chocolate bars today, from Aldi (and damn nice they are!), I've tried sewing a missing button back onto one of my jackets, only to realise that I'd lost the button and I've considered eating baked beans for lunch.
Does that make me a super-dooper-faaaabulous recessionista?? You bet it does. Ugh, I can't believe I just typed that word. Again.